This week felt like convergence — lots of moving pieces gradually clicking into place.
Together with the agent team, we finalised the feature name and most of the core copy. Naming always looks deceptively simple from the outside, but it carries weight. Being deliberate about what we call it in-product versus in promotional spaces sharpened the experience and reduced the risk of confusion at launch. Small distinctions, but meaningful ones. The coherence across touchpoints is starting to feel intentional rather than assembled.
I also ran a scrappy research session with a finance team and have a follow-up planned to observe real usage. There’s something grounding about seeing how work lands in practice. It surfaces where language is clear, where it isn’t, and where assumptions need adjusting.
What I’m noticing more broadly is the need for careful judgement when working in and around AI. There’s pace, ambiguity, shifting context. The team has handled it well — thoughtful without over-engineering, quick without being careless. That balance feels important.
We’re also starting fortnightly “vibe coding” explorations to stay close to how AI is reshaping content craft. We’re choosing to experiment early. And to build a point of view on quality and governance before it becomes reactive or defensive. It feels steadier to lean in than to wait.
Next week my focus is Q4 planning, alongside AI jams and user testing. The goal remains the same: reduce ambiguity where we can, surface risk early. And, make deliberate choices about how this work shows up for customers — clear, coherent, and trustworthy.
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