A short week this week after Bank Holiday Monday. It’s always a bit odd having a 4-day working week. The days have vanished, and everything feels something of a blur. There are more, yet here are the 2-3 key things I’ve focused on this week.
- Content vision. Gathering my thoughts on what’s next for us. Our company kick-off happens next week. So, this is as good a time as any to plot how our content vision ladders up to our business strategy. And how we then join the dots into a narrative of our work.
- Publishing the first in a series of “good enough” case studies. An initiative designed to showcase easy-to-share single slides on content optimisation. We hope these also raise visibility at a leadership level. It’s also important to log the shared wins of everyone moving at an unprecedented pace.
- Exploring what’s next for our AI tool. I’m building an app prototype. It may not get used. We may find something better. That’s all part of the adventure.
Oh, and bonus: 4. Content style guide wireframes. A first map of the information hierarchy, now that we know the user needs. Next, iterate on the content. Have a good weekend, all.
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