Love At First Sight Exists & It’s Rad


Yesterday whilst checking out some new affiliates at work, I stumbled upon possibly the most exciting brand I’ve seen for a long time.  Rad, the new diffusion line from self taught American designer Rad Hourani launches this November – and it’s pretty special.

If nothing else, (and from a purely selfish angle), he has encapsulated my style perfectly in each design. The range consists of sharply tailored, drape front blazers paired with grunge grey tees and thigh skimming school boy shorts.  Think All Saints crossed with Jil Sander, Kain (the go-to label for the ultimate T-shirt) blended with Reiss; Rad hosts a fusion of high fashion and high street in a monochrome palette.  Each piece is introspectively inspired by Hourani, loaded with rough, rock ‘n ready attitude and designed to be unisex (showcased by androgynous, heel wearing models).  What’s sure to become a capsule collection of ever-versatile basics will be available at in three months time and will be priced from $100-$400.

However, if like me, you simply can’t wait until November; get a head start by layering current looks in your wardrobe with goodies borrowed from the boys. Just add black boots and ankle socks before taking your new look and nonchalant attitude to the streets…